The T-Series Story
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Case Details:
Case Code : BECG010
Case Length : 08 Pages
Period : 1970 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : T-Series, Super Cassettes, HMV, Venus
Industry : Media, Entertainment & Information
Countries : India
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BECG010) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Music Piracy
The term piracy is generally used to describe the deliberate
infringement of copyright on a commercial scale.
It is illegal and criminal in nature. Music piracy basically refers to three
kinds of activities:
• Counterfeiting
- The copying of the sound as well as artwork, trademark, label and packaging of
the original recording, with an aim to mislead the consumer into thinking that
they are buying the genuine product...
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T-Series & Music Piracy
Gulshan's father Chandrabhan and his family moved to Delhi
from West Punjab in 1947. The family members began selling fruit on the roads
and within a few years, earned enough money to establish a small fruit juice
shop. Chandrabhan later started selling pre-recorded music by opening a record
shop. In the early 1970s, Gulshan began looking after the music business and
named it Super Cassettes...
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The Unsolved Problem
Though GCI had won this case against T-Series, the
problem of music piracy still plagued the industry.
The music companies
were handicapped by the legal definition of copyright violation wherein
piracy was not a cognizable offence.
The companies had to prove that
cassettes were being pirated before getting a warrant of arrest.
According to certain reports, music pirates were always tipped off about
police raids in advance... |
Gulshan - Pirate or Messiah?
Indian film music lovers have always regarded the decades prior to the 1980s as
the 'golden era' of Hindi film music. During the 1980s, there was blatant and
sub-standard copying of international music. In the late 1980s, videocassettes
became extremely popular among India's upper class and upper middle-class
families...
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